Disclosures

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

For the purposes of this Privacy Policy:

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to California LASIK and Cataract Institute, Inc., doing business as Global LASIK & Cataract Institute.
• Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
• Website refers to Company website, accessible from https://www.nowlasik.com
• Service refers to the Website.
• Country refers to: USA.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
• Personal Data is any information that relates to an identified or identifiable individual.
• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Your preferred office, and how and when you would like us to contact you
• Anything you choose to tell us about your eyes and vision in a form or in our self-test, such as your age, how you see now, your prescription history and eye conditions or past eye surgery
• Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies
  • Type: Session Cookies
  • Administered by: Us
  • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
• Cookies Policy / Notice Acceptance Cookies
  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
• Functionality Cookies
  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies allow us to remember choices You make when You use the Website, such as your cookie choices or the office you selected. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
• Tracking and Performance Cookies
  • Type: Persistent Cookies
  • Administered by: Third-Parties
  • Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.
• Targeting and Advertising Cookies
  • Type: Persistent Cookies
  • Administered by: Third-Parties
  • Purpose: These Cookies track your browsing habits to enable Us to show advertising which is more likely to be of interest to You. These Cookies use information about your browsing history to group You with other users who have similar interests. Based on that information, and with Our permission, third party advertisers can place Cookies to enable them to show adverts which We think will be relevant to your interests while You are on third party websites.

For more information about the cookies we use and your choices regarding cookies, use the Cookie Preferences link at the foot of every page, where You can accept or decline each category.

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

The security of Your Personal Data is important to Us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

We may use third-party Service providers to monitor and analyze the use of our Service.

• Google Analytics
  • Google Analytics is a web analytics service. You can visit their Privacy Policy page here: Google Analytics terms and privacy

We may use Service providers to show advertisements to You to help support and maintain Our Service.

• Google Ads
  • Google Ads is an advertising service provided by Google. We use it to show ads and to measure the visits and calls they bring, including call tracking, which shows a Google forwarding number so a call from an ad can be counted. You can learn how Google uses information from sites that use its services, and manage ad personalization, here: How Google uses information for advertising
• Meta Pixel (Facebook and Instagram Ads)
  • The Meta Pixel measures visits from, and shows ads on, Facebook and Instagram. You can opt-out from Facebook Ads by following the instructions on Facebook Ads Opt-out page: Facebook Ads opt-out page

When You request an appointment, book a consultation or submit a form, the details You provide go to the services below so that We can arrange Your visit and contact You about it.

• Boost Patients: our scheduling and patient communication platform. It receives form details, books virtual consultations, and sends and receives our calls and text messages.
• Klara: books in-office consultations.
• Google Workspace: stores each form submission for our staff and emails them a notification.
• Zapier: passes form details from this website to Boost Patients.

These services run parts of the website itself and may receive Usage Data when the part they provide is used:

• Complymo: the cookie consent banner, Cookie Preferences and the accessibility toolbar.
• Google Tag Manager: loads the analytics and advertising tags described above.
• Elfsight: displays our Google reviews.
• YouTube: plays our patient and doctor videos. YouTube may set its own cookies when a video plays.
• Google Maps: directions to our offices.
• Convo360: an optional message window that lets You ask us a question.
• Vercel: hosts the website.